Is 0 Inflation Good?

Regardless of whether the Mack bill succeeds, the Fed will have to assess if it still intends to pursue lower inflation. We evaluated the costs of maintaining a zero inflation rate and found that, contrary to prior research, the costs of maintaining a zero inflation rate are likely to be considerable and permanent: a continued […]

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How Does Consumer Spending Change During A Recession?

Because no two downturns are the same, marketers find themselves in uncharted territory throughout each one. However, we’ve uncovered patterns in consumer behavior and corporate strategy that either propel or hinder performance after monitoring the marketing successes and failures of hundreds of companies as they negotiated recessions from the 1970s onward. Companies must be aware

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