Economics

Why Is Network Marketing Recommended For Marketing In A Recession?

During downturns, marketers must strike a balance between cutting costs and boosting short-term sales with long-term brand health expenditures. Three successful approaches to achieve these aims are to streamline product portfolios, improve affordability, and strengthen trust. (For a full look at how to appeal to each market segment, see the exhibit “Tailoring Your Tactics.”) What

Why Is Network Marketing Recommended For Marketing In A Recession? Read More »

What Happens To Real GDP During A Recession?

Firms’ profit margins shrink during a recession on a microeconomic level. When revenue declines, whether through sales or investment, businesses try to eliminate inefficient processes. A company might, for example, stop making low-margin products or lower staff salaries. It may also renegotiate with creditors to secure interest relief on a temporary basis. Unfortunately, organizations may

What Happens To Real GDP During A Recession? Read More »