This may appear to be too good to be true, but it isn’t. When the economy is bad, some products just happen to sell well, or even better. We can back up this claim with genuine statistics from the 2001, 2008, and 2020 recessions.
We’re all aware of the economy’s erratic ups and downs. Nobody understands why the market behaves the way it does. We do know, however, that recessions will occur from time to time. It is unavoidable.
It’s a fool’s errand to try to predict when a recession will occur. Isn’t that a much better idea? Always make space in your inventory for items that sell well during a downturn. That way, if one comes along, you’ll be prepared!
In this video, we’ll go through 15 recession-proof products that will keep money flowing in even when the economy is struggling.
During a recession, what do people always buy?
- While some industries are more vulnerable to economic fluctuations, others tend to do well during downturns.
- However, no organization or industry is immune to a recession or economic downturn.
- During the COVID-19 epidemic, the consumer goods and alcoholic beverage sectors functioned admirably.
- During recessions and other calamities, such as a pandemic, consumer basics such as toothpaste, soap, and shampoo have consistent demand.
- Because their fundamental products are cheaper, discount businesses do exceptionally well during recessions.
What works well in a downturn?
Healthcare, food, consumer staples, and basic transportation are examples of generally inelastic industries that can thrive during economic downturns. During a public health emergency, they may also benefit from being classified as critical industries.
What products do well during a downturn?
When it comes to some types of items, it doesn’t matter how the economy is going. Even in difficult circumstances, people will require “essential” products. Selling these things at a reasonable price will not necessarily increase your profits, but it will help you maintain regular client traffic and increase the likelihood that consumers will be enticed to buy more expensive items, allowing you to cross-sell more profitable items.
Everyone has to eat, and selling food can be a wonderful way to diversify your product options during a slump. Pre-packaged foods, such as chips and cookies, are shelf-stable, allowing you to keep your stock from spoiling while you raise consumer knowledge of your increased offers.
Toothpaste, deodorant, shampoo, toilet paper, and other grooming and personal hygiene products are always in high demand. Offering these goods can position your company as a valuable resource for customers during difficult times.
Even in difficult times, people want to look well. They may not be able to buy a new wardrobe or pair of shoes, but they can generally get a makeover or try on a new nail color. Businesses that provide these products and services are more likely to survive economic downturns.
Pets are considered members of the family and are treated as such. Even in difficult times, people continue to spend money on their dogs, including supplies, medical treatments, and grooming.
During recessions, people continue to dress. Clothing, undergarments, socks, and shoes all need to be replaced. If your company sells essential apparel, it will most likely be able to weather the storm.
Even during recessions, people continue to have children, and children are parents’ top priority. They’ll continue to spend money on clothes, diapers, formula, pediatric care, and child care services.
In a crisis, what is the best asset to own?
During a recession, you might be tempted to sell all of your investments, but experts advise against doing so. When the rest of the economy is fragile, there are usually a few sectors that continue to grow and provide investors with consistent returns.
Consider investing in the healthcare, utilities, and consumer goods sectors if you wish to protect yourself in part with equities during a recession. Regardless of the health of the economy, people will continue to spend money on medical care, household items, electricity, and food. As a result, during busts, these stocks tend to fare well (and underperform during booms).
Which companies prospered during the Great Depression?
Chrysler responded to the financial crisis by slashing costs, increasing economy, and improving passenger comfort in its vehicles. While sales of higher-priced vehicles fell, those of Chrysler’s lower-cost Plymouth brand soared. According to Automotive News, Chrysler’s market share increased from 9% in 1929 to 24% in 1933, surpassing Ford as America’s second largest automobile manufacturer.
During the Great Depression, the following Americans benefited from clever investments, lucky timing, and entrepreneurial vision.
In the event of a financial meltdown, what will be valuable?
In the case of an economic collapse, food will become one of the most precious commodities on the planet. You will not be able to survive if you do not have food. Most American families could not survive for more than a month on what they currently have. So, how do you feel? How long could you survive on what you have today if calamity hit right now? The reality is that we all need to begin stockpiling food. If you and your family run out of food, you’ll find yourself competing with hordes of hungry people raiding stores and roaming the streets in search of something to eat.
You can, of course, cultivate your own food, but it will take time.
As a result, you’ll need to have enough food on hand to tide you over until the food you’ve planted matures.
However, if you haven’t saved any seeds, you might as well forget about it.
When the economy fails completely, the remaining seeds will vanish swiftly.
So, if you think you’ll need seeds, now is the time to purchase them.
What should I buy before the financial crisis?
Having a strong quantity of food storage is one of the best strategies to protect your household from economic volatility. In Venezuela, prices doubled every 19 days on average. It doesn’t take long for a loaf of bread to become unattainable at that pace of inflation. According to a BBC News report,
“Venezuelans are starving. Eight out of ten people polled in the country’s annual living conditions survey (Encovi 2017) stated they were eating less because they didn’t have enough food at home. Six out of ten people claimed they went to bed hungry because they couldn’t afford to eat.”
Shelf Stable Everyday Foods
When you are unable to purchase at the grocery store as you regularly do, having a supply of short-term shelf stable goods that you use every day will help reduce the impact. This is referred to as short-term food storage because, while these items are shelf-stable, they will not last as long as long-term staples. To successfully protect against hunger, you must have both.
Canned foods, boxed mixtures, prepared entrees, cold cereal, ketchup, and other similar things are suitable for short-term food preservation. Depending on the food, packaging, and storage circumstances, these foods will last anywhere from 1 to 7 years. Here’s where you can learn more about putting together a short-term supply of everyday meals.
Food takes up a lot of room, and finding a place to store it all while yet allowing for proper organization and rotation can be difficult. Check out some of our friends’ suggestions here.
Investing in food storage is a fantastic idea. Consider the case of hyperinflation in Venezuela, where goods prices have doubled every 19 days on average. That means that a case of six #10 cans of rolled oats purchased today for $24 would cost $12,582,912 in a year…amazing, huh? Above all, you’d have that case of rolled oats on hand to feed your family when food is scarce or costs are exorbitant.
Basic Non-Food Staples
Stock up on toilet paper, feminine hygiene products, shampoo, soaps, contact solution, and other items that you use on a daily basis. What kinds of non-food goods do you buy on a regular basis? This article on personal sanitation may provide you with some ideas for products to include on your shopping list.
Medication and First Aid Supplies
Do you have a chronic medical condition that requires you to take prescription medication? You might want to discuss your options with your doctor to see if you can come up with a plan to keep a little extra cash on hand. Most insurance policies will renew after 25 days. Use the 5-day buffer to your advantage and refill as soon as you’re eligible to build up a backup supply. Your doctor may also be ready to provide you with samples to aid in the development of your supply.
What over-the-counter drugs do you take on a regular basis? Make a back-up supply of over-the-counter pain pills, allergy drugs, cold and flu cures, or whatever other medications you think your family might need. It’s also a good idea to keep a supply of vitamin supplements on hand.
Prepare to treat minor injuries without the assistance of medical personnel. Maintain a well-stocked first-aid kit with all of the necessary equipment.
Make a point of prioritizing your health. Venezuelans are suffering significantly as a result of a lack of medical treatment. Exercise on a regular basis and eat a healthy diet. Get enough rest, fresh air, and sunlight. Keep up with your medical and dental appointments, as well as the other activities that promote health and resilience.