A recession is a macroeconomic phrase that denotes a considerable drop in overall economic activity in a specific area. It was previously defined as two consecutive quarters of economic contraction, as measured by GDP and monthly indicators such as an increase in unemployment. The National Bureau of Economic Research (NBER), which officially declares recessions, claims that two consecutive quarters of real GDP drop are no longer considered a recession. A recession, according to the NBER, is a major drop in economic activity across the economy that lasts longer than a few months and is reflected in real GDP, real income, employment, industrial production, and wholesale-retail sales.
What happens if the economy tanks?
Almost everyone suffers in some way during an economic downturn. Businesses and individuals fail, unemployment grows, incomes fall, and many people are forced to cut back on their expenditures.
In basic terms, what is recession?
A recession is defined as a slowdown or a significant contraction in economic activity. A recession is usually preceded by a major drop in consumer expenditure.
This type of downturn in economic activity can endure for several quarters, thereby halting an economy’s expansion. Economic metrics such as GDP, business earnings, employment, and so on collapse under such a situation.
The entire economy is thrown into disarray as a result of this. To combat the threat, most economies loosen their monetary policies by injecting more money into the system, or raising the money supply.
This is accomplished through lowering interest rates. Increased government spending and lower taxation are both regarded viable solutions to this problem. The most recent example of a recession is the one that shook the world in 2008.
In a downturn, how do you make money?
During a recession, you might be tempted to sell all of your investments, but experts advise against doing so. When the rest of the economy is fragile, there are usually a few sectors that continue to grow and provide investors with consistent returns.
Consider investing in the healthcare, utilities, and consumer goods sectors if you wish to protect yourself in part with equities during a recession. Regardless of the health of the economy, people will continue to spend money on medical care, household items, electricity, and food. As a result, during busts, these stocks tend to fare well (and underperform during booms).
How long do most recessions last?
A recession is a long-term economic downturn that affects a large number of people. A depression is a longer-term, more severe slump. Since 1854, there have been 33 recessions. 1 Recessions have lasted an average of 11 months since 1945.
What impact does a recession have on businesses?
Although recessions typically endure only a few financial quarters, the ripple effects can linger much longer. Here are a few instances of how a downturn in the economy could affect your business:
Reduced profits
As the economy slows, customers and businesses become more cautious about spending. This means your company may have a harder time generating its typical sales, and you’ll have to decrease costs correspondingly. Businesses are less inclined to invest in new products, staff may be laid off, and overheads may be reduced to compensate for a drop in profit.
Credit crunch
Businesses and consumers aren’t the only ones that are becoming more cautious with their spending. Lenders are also tightening their belts, making it more difficult for businesses to get traditional lines of credit. Interest rates may rise, and lending conditions may become more stringent.
Reduction in cash flow
During a worldwide recession, both vendors and customers find it more difficult to make timely payments. Businesses may need to devote extra effort to hunting down invoices, delaying their own payments to vendors. Particularly for individuals that sell B2B, the situation can get challenging. It’s possible that one of your clients’ bills will go unpaid if they go out of business.
Declining stock prices and dividends
A decrease in cash flow and profit eventually shows up in your company’s formal financial documents, such as the quarterly earnings report. Dividends may be reduced or even eliminated at this point. As stock prices fall, shareholders may even demand a change in leadership.
Decline in product quality
A decline in quality is one of the knock-on impacts of a global recession. Companies are looking for innovative methods to cut expenses and enhance the bottom line when manufacturing slows and invoices go unpaid. When you can’t afford to maintain your typical standards, this may result in a temporary decline in service or product quality.
In a downturn, who benefits?
Question from the audience: Identify and explain economic variables that may be positively affected by the economic slowdown.
A recession is a time in which the economy grows at a negative rate. It’s a time of rising unemployment, lower salaries, and increased government debt. It usually results in financial costs.
- Companies that provide low-cost entertainment. Bookmakers and publicans are thought to do well during a recession because individuals want to ‘drink their sorrows away’ with little bets and becoming intoxicated. (However, research suggest that life expectancy increases during recessions, contradicting this old wives tale.) Demand for online-streaming and online entertainment is projected to increase during the 2020 Coronavirus recession.
- Companies that are suffering with bankruptcies and income loss. Pawnbrokers and companies that sell pay day loans, for example people in need of money turn to loan sharks.
- Companies that sell substandard goods. (items whose demand increases as income decreases) e.g. value goods, second-hand retailers, etc. Some businesses, such as supermarkets, will be unaffected by the recession. People will reduce their spending on luxuries, but not on food.
- Longer-term efficiency gains Some economists suggest that a recession can help the economy become more productive in the long run. A recession is a shock, and inefficient businesses may go out of business, but it also allows for the emergence of new businesses. It’s what Joseph Schumpeter dubbed “creative destruction” the idea that when some enterprises fail, new inventive businesses can emerge and develop.
- It’s worth noting that in a downturn, solid, efficient businesses can be put out of business due to cash difficulties and a temporary decline in revenue. It is not true that all businesses that close down are inefficient. Furthermore, the loss of enterprises entails the loss of experience and knowledge.
- Falling asset values can make purchasing a home more affordable. For first-time purchasers, this is a good option. It has the potential to aid in the reduction of wealth disparities.
- It is possible that one’s life expectancy will increase. According to studies from the Great Depression, life expectancy increased in areas where unemployment increased. This may seem counterintuitive, but the idea is that unemployed people will spend less money on alcohol and drugs, resulting in improved health. They may do fewer car trips and hence have a lower risk of being involved in fatal car accidents. NPR
The rate of inflation tends to reduce during a recession. Because unemployment rises, wage inflation is moderated. Firms also respond to decreased demand by lowering prices.
Those on fixed incomes or who have cash savings may profit from the decrease in inflation. It may also aid in the reduction of long-term inflationary pressures. For example, the 1980/81 recession helped to bring inflation down from 1970s highs.
After the Lawson boom and double-digit inflation, the 1991 Recession struck.
Efficiency increase?
It has been suggested that a recession encourages businesses to become more efficient or go out of business. A recession might hasten the ‘creative destruction’ process. Where inefficient businesses fail, efficient businesses thrive.
Covid Recession 2020
The Covid-19 epidemic was to blame for the terrible recession of 2020. Some industries were particularly heavily damaged by the recession (leisure, travel, tourism, bingo halls). However, several businesses benefited greatly from the Covid-recession. We shifted to online delivery when consumers stopped going to the high street and shopping malls. Online behemoths like Amazon saw a big boost in sales. For example, Amazon’s market capitalisation increased by $570 billion in the first seven months of 2020, owing to strong sales growth (Forbes).
Profitability hasn’t kept pace with Amazon’s surge in sales. Because necessities like toilet paper have a low profit margin, profit growth has been restrained. Amazon has taken the uncommon step of reducing demand at times. They also experienced additional costs as a result of Covid, such as paying for overtime and dealing with Covid outbreaks in their warehouses. However, due to increased demand for online streaming, Amazon saw fast development in its cloud computing networks. These are the more profitable areas of the business.
Apple, Google, and Facebook all had significant revenue and profit growth during an era when companies with a strong online presence benefited.
The current recession is unique in that there are more huge winners and losers than ever before. It all depends on how the virus’s dynamics effect the firm as well as aggregate demand.
How does the economic downturn effect marketing?
Consumer confidence is one of the effects of a recession on marketing. Companies will conduct greater investment due diligence. Especially if you’re in the IT business. Improve your value-based marketing strategy to combat the drop in consumer confidence.
Is cash useful during a downturn?
In today’s economy, where stock market circumstances are unpredictably volatile, knowledgeable investors are looking for more reliable assets to avoid losing money. While our economy appears to be improving, recent events have had a significant impact on the stock market. History has demonstrated the importance of having assets that can withstand a downturn. When it came to how to protect wealth amid a slump, the Great Depression was one of the finest teachers the world has ever seen.
Gold And Cash
During a market meltdown or downturn, gold and cash are two of the most crucial items to have on hand. Gold’s value has typically remained stable or only increased during depressions. If the market is falling and you want to protect your investment portfolio, it’s in your best interests to invest in and safely store gold or cash in a secure private vault.
As a general rule, your emergency fund should be at least three months’ worth of living expenditures.
While banks may appear to be a secure place to store money, safety deposit boxes are neither insured nor legally accountable if something goes stolen.
Furthermore, the Federal Deposit Insurance Corporation (FDIC) will not always be able to cover your money in banks.
Investing in physical assets such as gold, silver, coins, and other hard assets is preferable.
Real Estate
During a slump, real estate is also a smart strategy to secure wealth. Another investment possibility that often retains its value and appreciates is debt-free real estate ownership. Of course, the location is a big consideration. Near colleges is an area of interest for wise investors because these locations tend to weather depressions better. However, the long-term viability of this wealth-protection strategy is contingent on the soundness of the local economy.
Domestic Bonds, Treasury Bills, & Notes
During a depression, mutual funds and equities are considered high-risk investments. Treasury bonds, banknotes, and notes, on the other hand, are more secure assets. The United States government issues these things. When they mature, they pay the buyer a fixed rate of interest.
You can choose short-term bills that mature in as little as a few days depending on your demands.
If you’re searching for a longer-term investment, there are notes available that mature in as little as two years.
Foreign Bonds
Many experts in the past would have suggested foreign bonds as a depression-resistant investment option. Recent events have demonstrated that this is not always a safe bet. Pandemics and other market instability around the world have rendered this a risky investment, as all countries’ economies are affected.
Is it possible to establish a business during a recession?
Downturns and bear markets give an opportunity for entrepreneurs to start a new firm, which may seem contradictory.
Why? Because “uncertainty,” which traditional corporations and financial markets are said to despise, isn’t an issue for entrepreneurs. They are unconcerned about assessing and meeting demand for currently available goods and services. They’re working on something you didn’t even realize you wanted or needed.