Even the most ardent optimists must now recognize the reality: regardless of how one defines a recession, we are either in one or on the verge of one. We’re officially in recession in the UK, and there’s even talk of a depression. The news and media are full of doomsday projections and dreadful predictions, but for once, they’re all in agreement: the economy is awful, and it’s only going to get worse before we can even hope for a recovery.
Many people and corporations have had their heads buried in the sand for far too long, but even the strongest denialists have had to come to terms with reality, and what they’re seeing isn’t nice. Some people are in a condition of mild to severe panic, fearing that their businesses, plans, and way of life are doomed. Others argue that the media’s grasp of reality has elevated the concept of exaggeration to previously unseen levels. As is often the case, the truth lies somewhere in the middle.
Those expecting a recession to be a minor issue or threat are likely to be disappointed. There are other comparisons being used, but my personal favorite compares a recession to a tremendous storm. Those caught in one will surely be harmed, but the severity of their suffering could range from minor inconvenience to life-altering calamity. It depends on where you are, how long the storm lasts, how exposed you are to its impacts, and how much you stand to lose. The analogy is apt since, other from basic protection and preparedness, it frequently feels as if there are raging elements beyond your control.
However, it is not all doom and gloom, and there is plenty that can be done to not just survive, but perhaps even profit from the recession.
Despite all of the obvious negative effects of a recession, it can also be an excellent time to expand and develop your firm, as many of your competitors will most likely be doing the exact opposite. Despite the seeming fear, consumers and businesses continue to seek solutions to their problems; nevertheless, they may begin to look for greater value. If your product or service meets that need, this recession-fueled demand could become an opportunity for you.
The similar concept might be used to current clients and users. A smaller version of what you normally sell, as well as a cheaper and/or more basic version, can be appealing.
But why confine your analysis to existing markets? Other marketplaces are out there; you just have to look for them. Older people, for example, are less affected by recessions because their mortgages and loans have largely been paid off, and they are not typically salaried. Now would be a good time to tap into these users if there is a means to do so.
A recession can also provide opportunities for businesses to grow their market share, and those who have the bravery and insight to boost their marketing expenses will benefit in the long run. When a company’s income begins to decline, the natural reaction is to reduce spending. And the marketing budget is frequently one of the first to be cut. This is unquestionably a blunder.
Boarding up the windows and shutting off the lights when the number of customers entering your shop begins to decline is a terrible idea.
And, while we’re on the subject of optimism, don’t forget that a recession can shake up any firm. While this may be uncomfortable at first, it can eventually lead to more flexibility, better spending habits, and more creativity.
But, let’s be honest, this isn’t going to happen. You’ll feel ill for three days if you go to the doctor for an immunization and then spend three days shivering in bed as your body builds up resistance. However, recognizing that there is a light at the end of the tunnel can help you get through the pain in the near term.
And don’t forget the obvious: your company not only makes money but also spends it. In a desperate bid to boost revenue, several businesses are lowering prices, resulting in some fantastic offers on software, products, hardware, services, and more. As the economy worsens, don’t make the mistake of ceasing all spending. Spend with caution, make more informed decisions, and take advantage of the available savings.
It’s also a wonderful time to put money into your current supporters. It’s critical to keep their loyalty during these trying times, and a little kindness now could pay dividends in the long run. You already know that recruiting new clients is more expensive than keeping existing customers happy, but are you reassuring and impressing them now, while the going is still good?
Under no circumstances should you abandon plans for new products or services at this time. You could want to put a recession/savings spin on them, but new products and services are just as likely to be popular now as they were a year or two ago for many goods and services. Sales may take longer to come in, but spreading the word and developing a name takes time.
So much for theory and confidence. What should you be doing to ensure that you not only survive but but benefit from the recession?
Begin with your most important asset: your consumers. Now is the moment to learn more about who they are, where they came from, and how the recession may effect them. Now is the moment to establish a regular communication channel with them. And now is the moment to figure out what they want and how to meet those needs. Many small firms take a sloppy approach to invoicing their customers. This is precisely the type of problem you want to avoid during these times, aside from the fact that it is bad business practice. Allowing your customer’s inefficiency or unwillingness to pay on time to run rampant could lead to cash flow issues for your company. It’s a problem that can be difficult to fix, but it’s also one that can be avoided.
Threats or harassment aren’t necessary when encouraging clients to pay on time. However, invoices should clearly state payment terms, and clients should be aware that failing to pay on time would result in additional fees. Why should you be any different? They anticipate this from most of their other vendors, so why should you be any different? However, keep in mind that there’s no need to be overbearing. You certainly don’t want to lose a long-term customer. Make sure the balance is correct.
The next stage should be to think about any and all expansion options. New products or services, new licenses, new pricing models but while we’re on the subject of pricing, don’t just decrease rates to try to boost sales volume. It’s a way too simple plan that, in addition to risking a revenue reduction, can cheapen your company’s reputation and make you appear desperate. Customers require extra reassurance during a recession, so don’t make prospects wonder if you’ll be around in a few months.
And, despite my repeated pleas not to cut marketing budgets or discontinue spending, now is a good time to do so where it makes sense. Saving money on phone calls and utilities, for example, may be found with a little study, and for some businesses, cutting down on unneeded travel can also be a good way to save. All of this should have been done before the financial crisis, but as the phrase goes, better late than never.
However, don’t throw the baby out with the bathwater, as the phrase goes. Switching to a cheaper internet service provider to save a few bucks per month may turn out to be a false economy if your new connection is slow and unreliable. Reduce unnecessary spending, but don’t scrimp on quality.
The importance of cash flow cannot be overstated. Despite the fact that many small businesses believe that such notions only apply to larger corporations, cash flow can be the difference between a company’s survival and death. Using your accountant’s abilities or even software such as QuickBooks, you can get this information right now. Keeping track of cash flow is simple, easy to plan around, and could save your life.
If you anticipate short-term cash flow issues, don’t be afraid to take whatever steps are necessary. Even if your company has always been self-sufficient, borrowing money to fund critical expansion makes a lot more sense than failing to launch a promising endeavor.
Last but not least, a word of warning. Nobody knows how long the current recession will persist, or how our businesses will be affected in the months ahead. Even if your company is doing well or even thriving right now, there will be a lot of change ahead. Most new initiatives require time to develop and implement, so now is the time to take a look around, examine your options, and begin putting ideas into action.
Which companies are recession-proof?
The only industries that remain unaffected by a recession are those that are recession-proof. They are perfect industries for meeting people’s basic needs, whether in the form of a service or a product. Despite being financially strained, consumers’ needs are continually oriented to their trade, so they will most likely thrive and withstand the effects of the crisis.
The economic destruction has been mostly caused by the coronavirus for more than a yeara health disaster that continues to bring deaths and recession around the world. Even in the face of adversity, it is never a bad idea to create chances and lean into the challenges.
Take, for example, Disney. The company was created as the Great Depression was sweeping the country. The Disney brothers realized that America needed to be cheered up again in a moment of terrible despair. They were able to expand their firm as a result of this chance, and they were able to overcome the recession’s problems.
As a result, in current downturn, every individual, business, and investment should rethink their options and seek refuge in the so-called recession-proof industry.
The 9 best recession-proof enterprises that can survive this critical era are listed below, in no particular order.
Grocery and Food Stores
In an economic downturn, the food business and grocery stores, unsurprisingly, thrive. During the recession, profits in grocery stores, fast food restaurants, and retail businesses were relatively stable. A good example is the frozen meal and coffee industry. Frozen food manufacturers should anticipate a 4.8 percent increase in total sales. The retail coffee market, on the other hand, increased by 6%, a significant increase over the initial prediction of only 2%. No crisis, not even the apocalypse, is likely to stop people from eating and drinking.
However, this industry may still be vulnerable to the recession’s consequences. During the past recession, each household’s food consumption fell by 7%, possibly because customers were more likely to buy on sale and discounted items or hunt for cheaper alternatives to minimize costs. However, the reality is that consumers can only cut their food spending so much.
Consumers’ eating habits are stimulated and increased in times of crisis, which is interesting. When people are worried, they crave and eat more, especially sweets and alcohol. During the Great Depression, popular chocolate bars such as Snickers and Mars were created. Cadbury chocolate sales have reportedly increased by 30% in tandem with McDonalds’ amazing business development during the 2008 recession. As a result, the food industry is one of the most recession-resistant industries.
Accounting and Tax Services
It must be so tempting to avoid paying those taxes! Regardless of whether there is a recession or not, taxes must be paid on time or face the repercussions.
What’s even worse is when an individual or a corporation tries to do their own bookkeeping in the hopes of saving money. While it appears to be a quick gain, there is a great deal of danger involved, and incorrect calculations could backfire and cause more problems down the road.
Resources should have been safeguarded by this stage, rather than causing potential harm. Entrusting a trained accountant to deliver the work while you focus on and target revenues is a prudent decision to make, especially during difficult circumstances.
Accounting firms are another business area that thrives during economic downturns. It is extremely important for firms to have a robust accounting and bookkeeping system in place during recessions.
In times of slowing economic development, a company’s initial instinct will be to decrease costs and keep its finances under control. When cash flow is limited, many businesses will want accounting assistance. When a business is in trouble, an accountant’s skills are needed to review spending, manage remaining resources, and offer sensible advise on how to resolve financial issues.
Unfortunately, most business owners are unaware of their tax obligations. Accounting assistance will be able to tell you where these tax benefits can help you. More importantly, these experts will assist a person in navigating and comprehending the latest adjustments in company regulations brought on by the COVID-19 pandemic. When an economic downturn strikes, it is critical to rely on accounting help.
Financial Advisors
Have you noticed that a growing number of financial advisors and money managers are emerging from the shadows recently? The most basic explanation is that they are in the business of providing services that people will require as the market falls. To put it frankly, their work was designed specifically for current economic downturn.
Business owners, investors, and people with significant investments and assets all want to protect their fortune and ensure that they are well taken care of in the event of a disaster.
It is only normal for us to be concerned and defensive with our resources during a downturn in the economy. Financial advisors frequently advance at this phase because their profession is in high demand. Their sound guidance will inform investors about the various types of investment accounts available.
Information Technology
I.T. occupations are clearly the most in-demand and recession-proof profession in today’s age of technical breakthroughs. Its major task is to promote innovation, which leads to business success. In reality, the current recession is one of the reasons for increased web traffic, which leads to increased sales.
Every department in today’s business world relies on information technology to improve their work method and strategy. A company can’t function without information technology. During this epidemic, the information technology industry has shown a lot of potential for enterprises, especially now that the work-from-home experience is widely accepted. More businesses are allowing employees to work from home.
Close, on the other hand, is an internal dialer software designed to help every sales team achieve maximum growth and productivity. By bringing predictive dialers to their firm and so producing more sales, a company may stay ahead of their competitors with this creation. The website has been up and running since 2013, and it is still developing. This is an excellent example of how information technology modernisation benefits the business world.
Furthermore, Information Technology is one of the key factors that has contributed to the expansion of international trade and markets in recent years. Businesses that engage in linked assets and exploit information technology get closer to the international market, perhaps growing sales despite the recession.
We’ll even go so far as to argue that, in order to increase efficiency, every industry today will need to include information technology. Their service has shown to be beneficial to businesses. Businesses that refuse to adapt to technological improvements face a gloomy future. There are several compelling reasons why information technology is regarded as the world’s fastest-growing industry. Their services are required today and will continue to be required in the future.
Telecommunications
The Telecom business, like Information Technology, is here to stay, regardless of the economy. The consequences of the Coronavirus outbreak only served to emphasize the industry’s importance today.
To communicate online, people need their phones, among other things. As a result, the industry became inextricably linked to the global economy. People are interested in learning how to talk naturally in the local language of their clients as a result of the globalization of consumers. Furthermore, as the telecom industry has innovated, online enterprises have thrived alongside it.
Many people have been able to make money and learn new skills without having to leave their homes thanks to the online sector. People can also sell products online as a result of this sector.
Furthermore, the pandemic breakout prompted institutions to follow suit. Since the implementation of social distance, telecommunication has become a prerequisite in educational institutions, along with the instantaneous rise of study materials.
Despite the fact that some consumers have reduced their devices, telecommunications sales continue to grow, demonstrating that it is one of the most recession-proof industries. Even before the pandemic, the sector had demonstrated its efficacy, and it will undoubtedly play a key part in the current global catastrophe.
Healthcare Services and Providers
Someone will become unwell every now and then. When people are sick, they will always seek medical help, even if their funds are limited. Because of its price inelasticity, the healthcare industry might be considered recession-proof.
Clinical institutions and medical occupations are among the few industries that are unaffected by economic downturns. In difficult economic circumstances, this company is unlikely to cut costs and retrench.
For example, during the Great Recession, the Occupational Employment Statistics (OES) assessed nurse employment in the United States. Focusing on the recessionary years of 2007 to 2010, the study found that, despite a nationwide job loss of roughly 7,257,090 million jobs, nurse employment increased by 7.6% over the same period.
Healthcare and food (discussed before) are two key industries that can thrive during a downturn. We’ve even seen the public health response to the COVID-19 outbreak today, and how healthcare providers play a key role in the midst of unprecedented financial instability.
However, due to the unique circumstances and emergencies brought on by the pandemic, several medical industries, such as surgeries, were forced to close and were unable to thrive in comparison to past recessions. Furthermore, we thank our COVID-19 front-line fighters who are risking their lives to combat the virus at this critical time. Doctors and nurses in the front lines, in particular.
Auto Maintenance and Utility Services
During recessions, companies that focus on utilities, repair, and maintenance will likely survive and prosper. People are even returning to do-it-yourself crafts and mending items on their own. Some fixes, however, are simply beyond our control. This is where the service industry comes into play.
Things will eventually fall down as time passes. The so-called wear and tear elements on autos will require special attention. Plumbers will need to inspect a leak in water pipelines for utilities. During times of adversity, the services provided by these handymen remain unaffected. This is also true of companies who sell tools and materials for home and car improvement.
Furthermore, as the current epidemic continues to spread around the world, coronavirus cleaning and disinfection services are gaining popularity as they become more valuable to businesses and residences affected by the outbreak.
Despite widespread uncertainty and the arrival of the new normal, utility services remained afloat and continued their operations alongside new cleaning-related enterprises. You might wonder why this is the case. The simple reason for this phenomena is because such services are already recognized necessary by the general public, particularly in light of today’s global health crises.
Furthermore, with the rise of work-from-home setups in our shelter, the utilities industry is unlikely to fade away anytime soon. Furthermore, businesses would need to engage cleaning services to ensure cleanliness and avoid being cited for health breaches. As a result of post-pandemic ramifications, this sector is here to stay.
The bottom line is that, as a result of the pandemic, everyone appears to be more concerned about hygiene. As a result, demand for cleaning equipment and commercial cleaning services increased dramatically. Cleaning is unquestionably one of the few industries that thrived throughout the COVID era.
Children’s Goods and Dating Industry
Diapers, milk, and bottles, among other basics for a newborn, are almost recession-proof. You must provide for your child regardless of your financial status when you are raising a child. As a result, firms that sell infant and childcare supplies can weather a downturn and rarely fail.
For the sake of their children’s health, parents are now compelled to confine them within their houses. The times have changed, and most parents are now responsible for teaching and entertaining their children. As a result of the pandemic’s consequences, the number of purchases of children’s books, games, and crafts increased dramatically.
Even children’s toys and clothing are recession-resistant for both practical and emotional reasons. The total sales of children’s toys in the United States increased by 27 percent in March of last year. Parents cannot deny the reality that their children grow up quickly, necessitating the purchase of larger clothing and shoes. And, while a toy is only a “wish,” parents will require it to calm their children.
Parents, being the loving, caring individuals that they are, would rather save money in other areas than forego their children’s necessities.
Another consequence of the COVID-19 pandemic today is disturbed family planning, which leads to unwanted pregnancies, as a result of long-term lockdowns and community quarantine. As a result, while starting a recession-proof firm, childcare items cannot be disregarded.
Nonetheless, family planning is still important and should be followed. When family planning is stated, individuals are likely to interpret it as non-sex information. Birth control is only encouraged by family planning. Couples can still be affectionate and fun with lingerie and other such items, but they must use prudence.
On that topic, the pandemic epidemic has shown the corporate world that the dating sector is still alive and well, and recession-proof. As it happens, one piece claims that consumer interest in the subject has not waned.
Courier Services
This is what sets courier services apart from other companies. With the rise of E-commerce during this pandemic, freight and logistics companies are well-positioned and unfazed in today’s global market.
Similarly to maintenance and utility services, industries that provide delivery services are able to stay afloat during economic downturns. During today’s crisis, social distancing established around the world had a good impact on the freight business. Even routine errands like grocery shopping are now available through delivery services like the Grab App, one of Southeast Asia’s most popular mobile apps for consumer mobility. Of course, this means that the industry will have to adjust to the pandemic’s changes.
However, the sector has become sufficiently diverse to reap significant benefits and profit from internet transactions. Furthermore, shipping behemoths may save millions by leveraging fuel, a commodity that often falls in price during economic downturns.
Whatever economic condition we are in, courier services will continue to thrive since consumers are obligated to send parcels from time to time, whether for personal or business reasons. Being able to function and provide that one-of-a-kind kind of support to customers makes them less vulnerable to economic downturns. Furthermore, their ability to target both the BTC and BTB sectors earns them a place among the top recession-proof enterprises.
In a downturn, who benefits?
Question from the audience: Identify and explain economic variables that may be positively affected by the economic slowdown.
A recession is a time in which the economy grows at a negative rate. It’s a time of rising unemployment, lower salaries, and increased government debt. It usually results in financial costs.
- Companies that provide low-cost entertainment. Bookmakers and publicans are thought to do well during a recession because individuals want to ‘drink their sorrows away’ with little bets and becoming intoxicated. (However, research suggest that life expectancy increases during recessions, contradicting this old wives tale.) Demand for online-streaming and online entertainment is projected to increase during the 2020 Coronavirus recession.
- Companies that are suffering with bankruptcies and income loss. Pawnbrokers and companies that sell pay day loans, for example people in need of money turn to loan sharks.
- Companies that sell substandard goods. (items whose demand increases as income decreases) e.g. value goods, second-hand retailers, etc. Some businesses, such as supermarkets, will be unaffected by the recession. People will reduce their spending on luxuries, but not on food.
- Longer-term efficiency gains Some economists suggest that a recession can help the economy become more productive in the long run. A recession is a shock, and inefficient businesses may go out of business, but it also allows for the emergence of new businesses. It’s what Joseph Schumpeter dubbed “creative destruction” the idea that when some enterprises fail, new inventive businesses can emerge and develop.
- It’s worth noting that in a downturn, solid, efficient businesses can be put out of business due to cash difficulties and a temporary decline in revenue. It is not true that all businesses that close down are inefficient. Furthermore, the loss of enterprises entails the loss of experience and knowledge.
- Falling asset values can make purchasing a home more affordable. For first-time purchasers, this is a good option. It has the potential to aid in the reduction of wealth disparities.
- It is possible that one’s life expectancy will increase. According to studies from the Great Depression, life expectancy increased in areas where unemployment increased. This may seem counterintuitive, but the idea is that unemployed people will spend less money on alcohol and drugs, resulting in improved health. They may do fewer car trips and hence have a lower risk of being involved in fatal car accidents. NPR
The rate of inflation tends to reduce during a recession. Because unemployment rises, wage inflation is moderated. Firms also respond to decreased demand by lowering prices.
Those on fixed incomes or who have cash savings may profit from the decrease in inflation. It may also aid in the reduction of long-term inflationary pressures. For example, the 1980/81 recession helped to bring inflation down from 1970s highs.
After the Lawson boom and double-digit inflation, the 1991 Recession struck.
Efficiency increase?
It has been suggested that a recession encourages businesses to become more efficient or go out of business. A recession might hasten the ‘creative destruction’ process. Where inefficient businesses fail, efficient businesses thrive.
Covid Recession 2020
The Covid-19 epidemic was to blame for the terrible recession of 2020. Some industries were particularly heavily damaged by the recession (leisure, travel, tourism, bingo halls). However, several businesses benefited greatly from the Covid-recession. We shifted to online delivery when consumers stopped going to the high street and shopping malls. Online behemoths like Amazon saw a big boost in sales. For example, Amazon’s market capitalisation increased by $570 billion in the first seven months of 2020, owing to strong sales growth (Forbes).
Profitability hasn’t kept pace with Amazon’s surge in sales. Because necessities like toilet paper have a low profit margin, profit growth has been restrained. Amazon has taken the uncommon step of reducing demand at times. They also experienced additional costs as a result of Covid, such as paying for overtime and dealing with Covid outbreaks in their warehouses. However, due to increased demand for online streaming, Amazon saw fast development in its cloud computing networks. These are the more profitable areas of the business.
Apple, Google, and Facebook all had significant revenue and profit growth during an era when companies with a strong online presence benefited.
The current recession is unique in that there are more huge winners and losers than ever before. It all depends on how the virus’s dynamics effect the firm as well as aggregate demand.
In a downturn, how do you make money?
During a recession, you might be tempted to sell all of your investments, but experts advise against doing so. When the rest of the economy is fragile, there are usually a few sectors that continue to grow and provide investors with consistent returns.
Consider investing in the healthcare, utilities, and consumer goods sectors if you wish to protect yourself in part with equities during a recession. Regardless of the health of the economy, people will continue to spend money on medical care, household items, electricity, and food. As a result, during busts, these stocks tend to fare well (and underperform during booms).
What industries do best during a downturn?
- While some industries are more vulnerable to economic fluctuations, others tend to do well during downturns.
- However, no organization or industry is immune to a recession or economic downturn.
- During the COVID-19 epidemic, the consumer goods and alcoholic beverage sectors functioned admirably.
- During recessions and other calamities, such as a pandemic, consumer basics such as toothpaste, soap, and shampoo have consistent demand.
- Because their fundamental products are cheaper, discount businesses do exceptionally well during recessions.
What industries are always in demand?
Tax preparation and bookkeeping services have cheap overhead because they don’t require a fancy location or expensive equipment. In addition, the normal rate for good tax preparers and bookkeepers is a respectable living wage.
However, if you don’t like numbers, preparing people’s taxes and keeping track of their accounts isn’t the business for you.
Catering Business
To manage a catering business, you don’t need pricey, fancy kitchens or skilled chefs. You could also run your business from your house, lowering your overhead. People and businesses are prepared to pay a premium for professional caterers, making this a lucrative business for those who work hard and have a strong desire to succeed.
Website Design
Websites have evolved into the “windows of all successful businesses.” As a result, website designers who are both talented and imaginative are in high demand. Again, cheap costs and high rates make web design one of the most successful enterprises to operate, assuming you have the necessary creative and technical skills.
Which is more serious, the recession or the depression?
A recession is a negative trend in the business cycle marked by a reduction in production and employment. As a result of this downward trend in household income and spending, many businesses and people are deferring big investments or purchases.
A depression is a strong downswing in the business cycle (much more severe than a downward trend) marked by severely reduced industrial production, widespread unemployment, a considerable decline or suspension of construction growth, and significant cutbacks in international commerce and capital movements. Aside from the severity and impacts of each, another distinction between a recession and a depression is that recessions can be geographically confined (limited to a single country), but depressions (such as the Great Depression of the 1930s) can occur throughout numerous countries.
Now that the differences between a recession and a depression have been established, we can all return to our old habits of cracking awful jokes and blaming them on individuals who most likely never said them.
In an economic downturn, who wins?
Another dreadful and far-reaching result of the crisis is the widening of mortality gaps. Because of unequal access to health care, health care inequities, and unequal access to healthy living locations with fresh air, fresh food, and walkable places, longevity disparity was already developing before the epidemic. Due to the virus’s influence on people with diabetes and other co-morbidities, those most at danger of dying young are also those most badly affected by the recession.
Those who keep their jobs and hours, can work from home, and those with surplus cash and wealth can buy what owners in need of cash sell: lower-priced small businesses, lower-priced stocks and bonds, and possibly even a lower-priced house or two, are the winners in every recession. More wealth, income, and health inequity will result from the COVID-19 recession.
Do things get less expensive during a recession?
Lower aggregate demand during a recession means that businesses reduce production and sell fewer units. Wages account for the majority of most businesses’ costs, accounting for over 70% of total expenses.